At the 2025 Gartner CFO conference, PwC teamed up with Bully Entertainment to transform their booth into a high energy, where's Waldo style web AR adventure. Attendees scanned an interactive mural to reveal solutions to common CFO pain points. Bold floor decals, each featuring a QR code, guided participants across the conference floor, turning every step into part of the journey.

My tasks included compositing, lighting, rendering, texturing, FX, and minor modeling for both animated shots.
Client: PWC
Production: Bully Entertainment
Animator: Claude Hurd